What should an agent do when a customer wants to apply for an insurance policy?

When a customer wants to apply for an insurance policy, it is essential for the agent to complete the application and then review it with the customer. This process ensures that the customer fully understands the information being provided and the coverage they are seeking.

During the discussion, the agent can clarify any questions or concerns the customer may have, ensure accuracy in the application details, and explain important concepts or terms related to the policy. This collaborative approach builds trust and helps the customer make informed decisions about their insurance needs.

Additionally, reviewing the application together reduces the likelihood of errors and omissions, which can lead to complications in the underwriting process or future claims. It emphasizes the agent's professional role in guiding the customer through the purchasing experience, reinforcing the importance of transparency and communication in establishing a positive client relationship.